--- title: "EDANA: a HubSpot site their own team builds | Lpd-Themes" description: How I moved EDANA's website to GrowBig with a three-level menu, a blog for four news types and an events module, and trained the team. --- [Skip to content](https://www.lpd-themes.com/case-studies/edana#main) [![Lpd-Themes](https://www.lpd-themes.com/hubfs/raw_assets/public/Lpd-themes%20theme%202026/assets/img/logo-lpd-2026.svg)](https://www.lpd-themes.com/?hsLang=en) - Services - [HubSpot website](https://www.lpd-themes.com/hubspot-website) - [HubSpot integration and CRM](https://www.lpd-themes.com/hubspot-integration) - [Clients](https://www.lpd-themes.com/case-studies) - [About](https://www.lpd-themes.com/about) - [Contact](https://www.lpd-themes.com/contact) [Start a project](https://www.lpd-themes.com/contact#start) Menu ![](https://www.lpd-themes.com/hs-fs/hubfs/raw_assets/public/Lpd-themes%20theme%202026/assets/img/hero-about-800.jpg?width=1280&height=720&name=hero-about-800.jpg) Client story · EDANA # EDANA's team now builds its own pages EDANA, the nonwovens industry association in Brussels, wanted a website its own team could build and update within the brand rules. I designed the templates in Figma, built the new menu and blog on GrowBig, and trained the team. It went live eight weeks after kick-off. ![The EDANA homepage: EDANA, the voice of nonwovens.](https://www.lpd-themes.com/hs-fs/hubfs/raw_assets/public/Lpd-themes%20theme%202026/assets/img/work/edana.jpg?width=800&height=600&name=edana.jpg) - **8 weeks**from kick-off to live - **3 levels**in the new mega menu - **4 types**of news in one blog - **10 Nov 2025**live on GrowBig CLIENT EDANA, Brussels, Belgium. The nonwovens industry association. TEAM EDANA: brand rules, page plan, content, moving pages. Me: Figma templates, HubSpot build, training. BUILT GrowBig child theme, 3-level mega menu, blog with 4 news types, custom events module PLATFORM HubSpot Content Hub, GrowBig theme 01 · Before ## The situation A large association site, a team that wanted to run it alone, and no room for downtime. - ### A team that wanted control The marketing team wanted a theme they could set up, build and keep up themselves, within the brand guidelines. - ### A big site, a big menu Many sections and member areas needed one clear menu, three levels deep. - ### No downtime while moving The old theme had to keep running while pages moved to the new one, one by one. - ### News of four kinds News, position papers, press releases and industry news each needed their own place in one blog. 02 · Conditions ## Who did what, and the rules we agreed - Client ### EDANA Brand guidelines, the page plan and menu structure, all content, and moving their pages to the new theme - Build ### Me Figma templates and menus, the GrowBig child theme, new header and blog, the events module, training - A fixed price agreed on 19 September, after the kick-off call - EDANA bought the GrowBig licence; I built in their own HubSpot account - The brand's Inter font and gradients, exactly as in their guidelines - Pages moved with HubSpot's content staging, so the live site stayed up - Every question answered with a short video the team can replay 03 · How it happened ## Eight weeks, step by step 1. 12 Aug 2025 ### A question through my contact form Javier asked what it would take to move EDANA's website to GrowBig. 2. 16 Sep ### Kick-off call Goals, page plan and menu structure. 3. 19 Sep ### Scope agreed EDANA chose the option that also moved the blog to the new design. 4. 3 Oct ### Templates and menus in Figma Javier: “Thank you so much Paul, The video is very clear and the Figma too.” 5. 30 Oct ### Delivered Header, blog and templates, each explained in a short video. 6. 6 Nov ### Training The team learned to rebuild pages and edit the menus. 7. 10 Nov ### Live The new header and blog switched on. 04 · Along the way ## Problems solved on the way Every answer went out as a short video the team could replay. - ### Links in the menu tiles After the switch some menu tiles pointed to pages that had moved. I showed where to fix each link. - ### New forms in an older module HubSpot's new forms didn't work in the theme's form module. HubSpot's default form module did the job. - ### A page that wouldn't publish In March 2026 a staged page failed HubSpot's checks. Using different modules fixed it. 05 · After launch ## The result - **10 Nov**live, eight weeks after kick-off - **2 themes**side by side while pages moved, so the site stayed up - **Dec 2025**back for a custom events module > “Thank you again for your time, advice, and clarity. After following your recommendation of using different modules now it has been finally published 😄” Javier HerediaEDANA, 5 March 2026 ### What their team does on its own now - Javier edits both menus and the footer himself - The team rebuilds and publishes pages with content staging - They add new events with the events module, no developer needed 06 · A month later ## EDANA came back for an events module In December EDANA asked for an events list their team could keep up to date themselves. 1. 1 Dec 2025 ### Design and a fixed price The events list designed in Figma, with one price for the module. 2. 8 Dec ### Design approved Events still to be confirmed go to the end; events in the same month are grouped. 3. 15 Dec ### Delivered Explained in a short video, ready for the team to use. - ### Grouped by month Events in the same month sit together, so the list is easy to scan. - ### Dates to be confirmed Events without a fixed date go to the end of the list. - ### Kept up by the team New events are added in HubSpot, with no developer needed. \> deliver edana-events --date 2025-12-15⎿ “The explanation is very clear. Got it.” · Javier Heredia, EDANA 07 · Feedback ## In their words > “Thank you so much Paul, The video is very clear and the Figma too.” Javier HerediaEDANA, 3 October 2025 > “Thank you for the cooperation this year” Natacha DefecheEDANA, 19 December 2025 08 · Lessons ## What made it work - ### Design the templates first Templates and menus were agreed in Figma before any build started. - ### Keep the old site running Two themes side by side, so pages moved over without downtime. - ### Answers they can replay Every question after training got a short video, not a long email. ## More client stories Website · with an agency ### [Agate Sensors](https://www.lpd-themes.com/case-studies/agate-sensors?hsLang=en) A new website in four weeks, before the funding news. [Read the Agate Sensors story →](https://www.lpd-themes.com/case-studies/agate-sensors?hsLang=en) Migration · catalogue ### [Tecnoimagen](https://www.lpd-themes.com/case-studies/tecnoimagen?hsLang=en) A product catalogue moved to HubSpot, a page for every product. [Read the Tecnoimagen story →](https://www.lpd-themes.com/case-studies/tecnoimagen?hsLang=en) [All client stories →](https://www.lpd-themes.com/case-studies?hsLang=en) Start ## Want your team to build its own pages? I set up HubSpot so your team can build and update pages alone. Free review first, then a fixed price. I reply within 24 hours on workdays, often sooner. What do you need? Your work email Send Leave this empty \> send ⎿ received Thanks, your message is on its way. I reply within 24 hours on workdays, often sooner, with a fixed price or a few questions. ![Lpd-Themes](https://www.lpd-themes.com/hubfs/raw_assets/public/Lpd-themes%20theme%202026/assets/img/logo-lpd-2026.svg) Built, trained and handed over by Paul Buiko. - Services - [HubSpot website](https://www.lpd-themes.com/hubspot-website) - [HubSpot integration and CRM](https://www.lpd-themes.com/hubspot-integration) - Products - [GrowBig theme](https://www.lpd-themes.com/growbig) - Company - [Clients](https://www.lpd-themes.com/case-studies) - [About](https://www.lpd-themes.com/about) - [Blog](https://www.lpd-themes.com/blog) - [Help](https://www.lpd-themes.com/help) - [Contact](https://www.lpd-themes.com/contact) - Legal - [Terms](https://www.lpd-themes.com/terms-condition) - [Privacy](https://www.lpd-themes.com/privacy-policy) © 2026 South East 1 OÜ (Lpd-Themes) · registry code 12608095 · VAT EE101763466 · Uuepere tn 3, 13522 Tallinn, Estonia · Cookie settings \> hubspot partner --status ⎿ HubSpot Solutions Partner. 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