---
title: "Tecnoimagen: a product catalogue on HubSpot | Lpd-Themes"
description: How I built Tecnoimagen's HubSpot product catalogue on HubDB, with a page for every product, trained their team and added brand search.
---

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Client story · Tecnoimagen

# Tecnoimagen's catalogue moved to HubSpot, with a page for every product

Tecnoimagen sells medical, aesthetic and veterinary equipment in Argentina. Their team had started moving to HubSpot on GrowBig, but needed a product catalogue built on HubDB that worked well on phones. I designed and built it, and trained their team. It went live on 30 April 2026.

![The Tecnoimagen homepage](https://www.lpd-themes.com/hs-fs/hubfs/raw_assets/public/Lpd-themes%20theme%202026/assets/img/work/tecnoimagen.jpg?width=800&height=600&name=tecnoimagen.jpg)

- **1 table**feeds every product page
- **3 blogs**on one listing page
- **9 weeks**from start to launch
- **2 phases**website first, then search

CLIENT

Tecnoimagen, Argentina. Medical, aesthetic and veterinary equipment.

TEAM

Their design team: brand, icons, copy, products, extra pages. Me: Figma design, HubDB catalogue, templates, training.

WHAT I BUILT

Product listing, category and product pages from one data table; 3 blogs on one listing; Spanish system pages; brand search

TIME

About 9 weeks from start to launch

LIVE

30 April 2026

01 · Before

## The situation

> “We are in the process of migrating our website www.tecnoimagen.com.ar to the HubSpot platform, and we would like to know if you could support us during this process.”

Inés RitoTecnoimagen, 27 January 2026

- ### A catalogue, not just pages
  
  Each product needed its own page: brand, description, up to 8 images or videos, a brochure and a request-a-quote button.
- ### Visitors on phones
  
  Inés: “most of our visitors use the mobile version”. The catalogue had to work there first.
- ### Products that keep changing
  
  Their team adds and updates products all the time, without a developer.
- ### Spanish everywhere
  
  Argentine Spanish on every page, including HubSpot's system pages.

> “The goal is to adapt the existing content—both visually and functionally—while maintaining the overall logic we currently use, but optimizing it from a technical, visual, and strategic standpoint.”

Elis DavalilloTecnoimagen, 6 February 2026

02 · Conditions

## Who did what, and the rules we agreed

- Their side
  
  ### Tecnoimagen
  
  Brand guidelines, icons, copy, uploading products, and building their own extra pages
- Build
  
  ### Me
  
  Figma design, the HubDB catalogue, page and blog templates, launch help, training

- A fixed price for the priority pages, agreed on 20 February
- Design reviewed with comments right in Figma
- A simple two-level menu, easier on phones
- Search as a separate second phase, once the site was live

03 · Step by step

## How it happened

About nine weeks from the go-ahead to launch.

1. 27 Jan 2026

   ### A request for help
   
   Their team was moving to HubSpot and asked me to help.
2. 13 Feb

   ### Discovery call
   
   Pages, products and what mattered most.
3. 20 Feb

   ### Scope agreed
   
   The priority pages first; search later.
4. 6 Mar

   ### Design in Figma
   
   Inés, 11 March: “We really liked the work you've done! It feels much more organized and clearer for users.”
5. 10 Apr

   ### Delivered
   
   Templates and catalogue, with training videos.
6. 13–27 Apr

   ### Their team fills it
   
   Products uploaded and extra pages built by Tecnoimagen.
7. 30 Apr

   ### Live
   
   Domain connected and launched.

04 · Along the way

## Problems solved on the way

Most answers went out as short videos the team could replay.

- ### Two bugs before launch
  
  A form button and an image problem, both fixed in three days. Inés: “both issues are working perfectly now”.
- ### Launch-day surprises
  
  A reversed menu and a missing homepage after the domain switch. I walked them through the domain settings.
- ### Product pages in July
  
  Some Medical IT product pages showed an error. Fixed on 28 July.

05 · After launch

## The result

> “We received very positive feedback on the website. Thank you as well for your recommendations”

Inés RitoTecnoimagen, 21 July 2026

> “Everything went very well - I was able to update the blog pages successfully.”

Inés RitoTecnoimagen, 7 May 2026

### What their team does on its own now

- They add and update products in the HubDB table
- They build their own pages, like Projects, After-sales and Education
- They run three blogs on one listing

06 · Phase two

## Phase two: finding products by brand

After launch, Tecnoimagen asked for a way to find products faster.

1. 9 Jun 2026

   ### The request
   
   Search across brands, categories and models.
2. 21 Jul

   ### Narrowed to what matters
   
   Search by brand first.
3. 24 Jul

   ### A simpler sidebar
   
   A switch in the data table to hide brand subcategories.
4. 2 Sep

   ### Delivered
   
   Explained in a short video.

- ### Brand search
  
  Visitors find every product of a brand in one step.
- ### A tidy sidebar
  
  Brand subcategories can be hidden with one switch in HubDB.

07 · Lessons

## What made it work

- ### Priorities first
  
  The pages that mattered most went live first; search came after.
- ### One table, every product
  
  A HubDB table feeds all product pages, so the team updates data, not pages.
- ### Advice, not only tasks
  
  When a request would hurt the site, I said so and offered a better way.

## More client stories

Migration · custom module

### [EDANA](https://www.lpd-themes.com/case-studies/edana?hsLang=en)

A site their own team builds.

[Read the EDANA story →](https://www.lpd-themes.com/case-studies/edana?hsLang=en)

Website · with an agency

### [Agate Sensors](https://www.lpd-themes.com/case-studies/agate-sensors?hsLang=en)

A website in four weeks, before the funding news.

[Read the Agate Sensors story →](https://www.lpd-themes.com/case-studies/agate-sensors?hsLang=en)

[All client stories →](https://www.lpd-themes.com/case-studies?hsLang=en)

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## Have a catalogue to move to HubSpot?

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