Website · with an agency
Agate Sensors
A website in four weeks, before the funding news.
Read the Agate Sensors story →Client story · Elixir Solutions
Dialog's new website went live on its date. I built the three parts the theme didn't have.
Dialog, the Dutch HR software company by Visma, moved its website to HubSpot with Elixir Solutions on GrowBig. The go-live date was fixed and the design asked for more than the theme had. Elixir built the pages; I built three custom modules in a week. The site went live on 22 January 2026.
- 22 Janlive on the date set in December
- 3 modulesthe must-haves, picked from a longer list
- 1 weekfrom start to delivery
- 6 weeksfrom the requirements to launch
- AGENCY
- Elixir Solutions, HubSpot partner agency, Belgium and the Netherlands
- THEIR CLIENT
- Dialog by Visma, Utrecht. Software for performance, talent and engagement
- TEAM
- Elixir: requirements, client contact, every page. Me: review, 3 custom modules, handover video.
- WHAT I BUILT
- A CTA section in Dialog's brand shape, a transparent header over the hero, cards with background images
- LIVE
- dialog.nl, 22 January 2026. Still on GrowBig (checked 30 Oct 2026).
01 · Before
The situation
“They also mentioned that some customisations may be carried out after the go-live. However, they would like our input on which items are still feasible to complete before the planned go-live on 22/01.”
A go-live date that couldn't move
Dialog had set 22 January for the new site. Every request had to fit before it, or wait until after.
A design beyond the theme
Dialog's brand uses a rounded shape on its call-to-action sections, a see-through menu and cards with photos behind them. GrowBig had none of these.
More wishes than time
The first requirements list was longer than a few weeks allowed. Dialog needed help choosing what had to be there on day one.
An agency that builds its own pages
Elixir's team was building every page. They needed modules they could place and edit themselves, without a developer.
“Main prio for them is the CTA module… In case you would not be able to deliver all requests, the CTA one has prio.”
02 · Conditions
Who did what, and the rules we agreed
Their side
Elixir Solutions
Requirements document, all contact with Dialog, building every page on GrowBig, the validation meetings
Their side
Dialog
Brand and design in Figma, choosing the must-haves, approving the budget
Build
Me
Reviewing the requirements, options by video, the three custom modules on their child theme, a handover video
- I reviewed the full list first and answered with a video, before any estimate
- Version 1 got the must-haves only; the rest can follow after go-live
- A fixed price per module, agreed before I started
- Built on Elixir's child theme, so theme updates stay safe
- On phones the brand shape resizes instead of copying Figma exactly: agreed up front, so text stays readable
- Client work stays under Elixir's name
03 · Step by step
How it happened
Six weeks from the requirements to launch. One week of building.
11 Dec 2025
The requirements arrive
Elixir sent Dialog's wish list, with go-live set for 22 January.
15 Dec
Reviewed by video
Options and open questions for each request, in one short video.
8 Jan 2026
Cut to three must-haves
A call with Laura: the CTA section first, then the header and the cards. A concept video for the header the same day.
13 Jan
Go-ahead
Dialog approved the budget. I started the next day.
19 Jan
Two modules ready
Laura: “The 2 modules look great”
20 Jan
All three delivered
With a walkthrough video for Elixir's team.
21 Jan
Blog pages fixed
Laura: “I checked everything and everything looks good.”
22 Jan
Live
Laura: “The client is super happy! 🥳🥳”
04 · Along the way
Problems solved on the way
Most answers went out as short videos the team could replay.
A header that sees through
The menu had to stay the theme's own, only transparent, so the dark or mid-blue hero shows behind it. It took a day longer than planned and was still ready before the validation meeting.
Blog pages with a white hero
On blog posts the hero text was white on white. I added an option for the blog hero the same morning.
A brand shape on phones
The rounded shape can't look the same on a small screen. We agreed up front that it resizes and the text stays readable.
05 · After launch
The result
“Thanks for the clear walkthrough video — very helpful. I've now added all custom modules to the relevant pages and set up the menu as you suggested.”
“Just giving you an update that the website is live… The client is super happy! 🥳🥳”
What their team does on its own now
- Elixir placed the modules on every page themselves, from one video
- Elixir set up the transparent menu themselves
- Nine months later, dialog.nl still runs on GrowBig with these modules
06 · Earlier
Before Dialog: Elixir moved its own website to GrowBig
Elixir chose GrowBig for its own site first. Their team built it; I helped where it needed a developer.
31 Jul 2024
GrowBig set up
The partner version installed in Elixir's HubSpot account.
3 Oct 2024
Why they chose it
Wouter wrote a review: built quickly, easy to keep up, fits the StoryBrand framework.
Feb–Mar 2025
Their team builds
Each blocker explained in a short video: pages that wouldn't save, fonts, pages on the wrong theme.
28 May 2025
Their English site live
In English, French and German.
“The main reason we chose the GrowBig theme is for our website as well as providing our clients with new websites based on this template since it fullfills the need to build a website quickly and efficiently, while aligning it with the StoryBrand framework.”
“The feedback of management was very positive and internally we really see this as a big big improvement.”
07 · Lessons
What made it work
Must-haves first
Three modules on the date beat ten modules late. The rest can follow after go-live.
The agency builds, I do the hard parts
Elixir's team built every page; I only built what needed code.
Videos instead of meetings
One review video, one concept video, one handover video: the team could replay them and keep going.
More client stories
Agency · websites
Coco Invest
An agency that builds client sites on GrowBig.
Read the Coco Invest story →Start
An agency with a client deadline?
I build the custom modules behind your team, under your name. Free review first, then a fixed price. I reply within 24 hours on workdays, often sooner.
> send ⎿ received
Thanks, your message is on its way.
I reply within 24 hours on workdays, often sooner, with a fixed price or a few questions.