Start a project

Client story · EDANA

EDANA's team now builds its own pages

EDANA, the nonwovens industry association in Brussels, wanted a website its own team could build and update within the brand rules. I designed the templates in Figma, built the new menu and blog on GrowBig, and trained the team. It went live eight weeks after kick-off.

The EDANA homepage: EDANA, the voice of nonwovens.
  • 8 weeksfrom kick-off to live
  • 3 levelsin the new mega menu
  • 4 typesof news in one blog
  • 10 Nov 2025live on GrowBig
CLIENT
EDANA, Brussels, Belgium. The nonwovens industry association.
TEAM
EDANA: brand rules, page plan, content, moving pages. Me: Figma templates, HubSpot build, training.
BUILT
GrowBig child theme, 3-level mega menu, blog with 4 news types, custom events module
PLATFORM
HubSpot Content Hub, GrowBig theme

01 · Before

The situation

A large association site, a team that wanted to run it alone, and no room for downtime.

  • A team that wanted control

    The marketing team wanted a theme they could set up, build and keep up themselves, within the brand guidelines.

  • A big site, a big menu

    Many sections and member areas needed one clear menu, three levels deep.

  • No downtime while moving

    The old theme had to keep running while pages moved to the new one, one by one.

  • News of four kinds

    News, position papers, press releases and industry news each needed their own place in one blog.

02 · Conditions

Who did what, and the rules we agreed

  • Client

    EDANA

    Brand guidelines, the page plan and menu structure, all content, and moving their pages to the new theme

  • Build

    Me

    Figma templates and menus, the GrowBig child theme, new header and blog, the events module, training

  • A fixed price agreed on 19 September, after the kick-off call
  • EDANA bought the GrowBig licence; I built in their own HubSpot account
  • The brand's Inter font and gradients, exactly as in their guidelines
  • Pages moved with HubSpot's content staging, so the live site stayed up
  • Every question answered with a short video the team can replay

03 · How it happened

Eight weeks, step by step

  1. 12 Aug 2025

    A question through my contact form

    Javier asked what it would take to move EDANA's website to GrowBig.

  2. 16 Sep

    Kick-off call

    Goals, page plan and menu structure.

  3. 19 Sep

    Scope agreed

    EDANA chose the option that also moved the blog to the new design.

  4. 3 Oct

    Templates and menus in Figma

    Javier: “Thank you so much Paul, The video is very clear and the Figma too.”

  5. 30 Oct

    Delivered

    Header, blog and templates, each explained in a short video.

  6. 6 Nov

    Training

    The team learned to rebuild pages and edit the menus.

  7. 10 Nov

    Live

    The new header and blog switched on.

04 · Along the way

Problems solved on the way

Every answer went out as a short video the team could replay.

  • Links in the menu tiles

    After the switch some menu tiles pointed to pages that had moved. I showed where to fix each link.

  • New forms in an older module

    HubSpot's new forms didn't work in the theme's form module. HubSpot's default form module did the job.

  • A page that wouldn't publish

    In March 2026 a staged page failed HubSpot's checks. Using different modules fixed it.

05 · After launch

The result

  • 10 Novlive, eight weeks after kick-off
  • 2 themesside by side while pages moved, so the site stayed up
  • Dec 2025back for a custom events module
“Thank you again for your time, advice, and clarity. After following your recommendation of using different modules now it has been finally published 😄”
Javier HerediaEDANA, 5 March 2026

What their team does on its own now

  • Javier edits both menus and the footer himself
  • The team rebuilds and publishes pages with content staging
  • They add new events with the events module, no developer needed

06 · A month later

EDANA came back for an events module

In December EDANA asked for an events list their team could keep up to date themselves.

  1. 1 Dec 2025

    Design and a fixed price

    The events list designed in Figma, with one price for the module.

  2. 8 Dec

    Design approved

    Events still to be confirmed go to the end; events in the same month are grouped.

  3. 15 Dec

    Delivered

    Explained in a short video, ready for the team to use.

  • Grouped by month

    Events in the same month sit together, so the list is easy to scan.

  • Dates to be confirmed

    Events without a fixed date go to the end of the list.

  • Kept up by the team

    New events are added in HubSpot, with no developer needed.

deliver edana-events --date 2025-12-15 “The explanation is very clear. Got it.” · Javier Heredia, EDANA

07 · Feedback

In their words

“Thank you so much Paul, The video is very clear and the Figma too.”
Javier HerediaEDANA, 3 October 2025
“Thank you for the cooperation this year”
Natacha DefecheEDANA, 19 December 2025

08 · Lessons

What made it work

  • Design the templates first

    Templates and menus were agreed in Figma before any build started.

  • Keep the old site running

    Two themes side by side, so pages moved over without downtime.

  • Answers they can replay

    Every question after training got a short video, not a long email.

More client stories

All client stories →

Start

Want your team to build its own pages?

I set up HubSpot so your team can build and update pages alone. Free review first, then a fixed price. I reply within 24 hours on workdays, often sooner.