One of the most challenging things about having a website is management. Making it more efficient and scalable is quite a feat. Especially if you’re not using the right tools. Luckily, HubSpot offers many amazing tools and features you can leverage. When it comes to website management, HubDB is easily one of the best ones!
HubDB is a relational database that allows you to make your website a lot more dynamic and it allows you to be more efficient at creating structured content, engaging pages, and more. You will need a developer to create the initial database for your website.
After that, it will be easy for anyone on your team to update the information and add or remove anything as your business grows. That’s because the database is very much like a spreadsheet, but a lot more powerful. Instead of manually building a page for your website in a page editor, you can just create tables and rows in this database in a few minutes.
You should take full advantage of this tool to grow your website and help your business be more successful! To help you understand the potential of HubDB, today we will discuss some of the biggest benefits it has to offer.
6 Benefits of Using HubDB
1) It Allows Your Website to Be Flexible
HubSpot has provided an extremely flexible tool in HubDB and it allows your website to continuously evolve as your business grows. You can use it in a great variety of ways to create pages from structured data, which are easier to maintain and update.
This way, the marketing strategy for your website can remain fluid and effective. Flexibility is very important because your website is a constant work in progress. As your business grows, so will your website, and you need to keep it up-to-date. Being able to store data in a database allows you to be versatile, which is extremely valuable.
2) It Reduces User Error
Because HubDB allows you to add, remove or update data very easily, it reduces the risk of user error. All you need to do is enter the data into your HubDB table and that’s it! At this point, everyone knows their way around a spreadsheet, so using this database won’t be an issue.
Reducing user error is important because you need all the content on your website to be as accurate as possible. Otherwise, you risk leaving a bad impression on visitors and confusing potential customers. This, in turn, will affect your bottom line. You will only need a developer to build the initial database. After that, you don’t need to be tech-savvy to manage it or use it to turn content into live website pages.
3) It Simplifies Your Website
HubDB simplifies the work of content editors. Without this tool, they have to create individual pages or individual modules for each page and format the data manually. With HubDB, content editors can create a single custom module to pull the data they need.
Then, the module will display the data according to specifications. That means there’s no need to format individual pages. So, whenever new data needs to be added, content editors won’t have to create a new page. They just have to add a new row to their HubDB table.
4) It Allows You to Reuse Data
When you store data in a HubDB database, that information is not limited to being used on just one page. Instead, the data can be referenced by any module or page. For example, let’s say you have a team member page. The information in that database can be used to create author bios for when a team member creates a blog post.
Additionally, the information can be used to create individual pages for each team member. These are only a couple of examples of how you can reuse data with HubDB to make your website better and create content more efficiently.
5) It Helps You Sort and Filter Data
Storing your data in a HubDB database allows you to sort and filter it very easily. It can also be done in many different ways. For example, let’s say you have a products and services page. You can use HubDB to sort the products and services alphabetically, create categories, and more.
If you have a team members page, you could also sort the data alphabetically or by hire date. You could also filter the data. For example, you could create a page for each department so each page shows the employees in each department.
6) It Offers an Outstanding User Experience
Perhaps one of the most important benefits HubDB has to offer is that it’s committed to providing the best possible user experience. As such, they’re constantly releasing products to facilitate website management even further and make it even more efficient.
Over the years, HubSpot has released a variety of HubDB products, including smart content, dynamic templates, search functionality, and personalization, among others. This tool has effectively changed the way marketers approach website design and it will continue getting better.
The Limitations of HubDB
HubDB is an incredible tool but it’s not a flawless one! That means there are certain limitations to keep in mind. The main one being this is not a fully relational database because it only provides access to one flat table.
This means that you won’t be able to use more advanced or complicated data structures because the database has its limits. It’s important to note that most of those advanced elements aren’t a must for websites focused on marketing, lead generation, and providing a dynamic storefront. That’s why this limitation is not exactly a deal-breaker for most people.
Start Enjoying the Benefits of HubDB!
Now that we’ve discussed the benefits, hopefully, you can see what HubDB can do for your HubSpot website. Overall, it provides more advanced functionality, saves time and money, and simplifies website and content management, among other things. You can make your website more dynamic, interactive, and engaging, which is key to success. So, start using HubDB and thank us (and HubSpot) later.